Scientific symposia going virtual

Attending clinical conferences online is gaining in popularity, and with the economy teetering on the brink it's not hard to figure out why. In a recent ePharma report from Manhattan Research, the author pointed out that virtual conferences attendance has grown at a double-digit rate over the past three years. To capture some of the expected dollars that will likely flow in this direction, media giant HAVAS (parent of Euro RSCG Life) has launched Havas Drive to create virtual symposia environments. They are partnering with WebMD's Medscape to market their first offering, "Virtual Convention Booth," to pharma companies. In the works are Virtual Detail, which will enable a virtual sales rep to deliver a detail in a 3-D environment, and Virtual Hospital, a simulation tool aimed at teaching hospital staff how to optimize patient care.