You know social media's becoming entrenched in healthcare when Harvard Medical School puts some skin in the game, and collaborates no less with West Coast rival Stanford School of Medicine. They are the self-described "early, visionary, supporters" of the Medpedia Project along with Berkeley School of Public Health and University of Michigan Medical School. The Medpedia Project is the elites' entry into the world of 2.0, one grounded in the wisdom of the many, collaboration, interdisciplinary thinking, transparency and the like. The goal of the Medpedia Project is noble: "to evolve a new model for sharing and advancing knowledge about health, medicine and the body among medical professionals and the general public." Its technology platform is open to anyone or any institution that can benefit from its use.
It is very much in beta but the the founders believe that "as Medpedia grows over the next few years, it will become a superior resource of health and medical information without charge in multiple languages to anyone worldwide with Internet access." Wait, shouldn't users be the judge of that?
For an interesting take (with lots of comments) on Medpedia, see e-patient Dave's blog post: Medpedia: Who gets to say what info is reliable?