Tweet, tweet

I have a Twitter account and never post. I am not a Twitter-posting kind of person. Anytime I talk to clients about Twitter, the question always comes up: Why do people tweet? What is the point?I do my best to explain the difference between Twitter and Facebook, LinkedIn, email, et al. I use the Gaza and now Iran examples to showcase one of the best uses of Twitter. But I also point out what I've come to believe: there are two kinds of people in the world - those who like to talk about themselves and those who don't. Me - I'm definitely in the latter camp.

On the other hand, if you purport to be au courant as it relates to social media, then you need to keep tabs on what's going on. Thus, I follow a bunch of people on Twitter. To be honest, most of the posts are pretty mundane: lots of links to articles or press releases I don't have time to read or info about one's day-to-day routine. There is also a fair amount of puffery: tweets about accolades, awards, and exotic or cool locales.

Doctors have taken to Twitter in droves, and they are typically more fun to follow than business people. Perhaps you saw the June 11th article in the NY Times about MD tweeters, "Medicine in the Age of Twitter." Even better are the comments on the Well blog accompanying the article. Anyhow I've been following doctors for a few months and they do say the darndest things. Among my faves: @Doctor_V (Bryan Vartabedian), a pediatrician in Houston who is hilarious and @EndoGoddess (Jen Dyer), an endocrinologist who is funny and loves wine. Others to get you started: @drval, @kevinmd, @drdannysands, @joemd, @mommy_doctor.

How to amass your own MD Twitter list? Add one person and look at whom he or she is following. Do it when you have a few hours because if you're anything like me you'll just keep clicking, following, adding.

You can follow me at @bellerin but there's not a lot to follow...