Activity is heating up in the social pharma arena just as the FDA meeting approaches next week. A few concrete examples of progress on the engagement front.
Lilly used Twitter to promote its Oncology on Canvascompetition, now in its fifth year. Lilly launched this "Expressions of a Cancer Journey Art Competition and Exhibition" in 2004 to acknowledge those affected by cancer, including patients, caregivers, friends and family members. The artwork from last year's contest is on the site - really quite lovely.
Boehringer Ingelheim teamed up with our friends at the Diabetes Hands Foundation (we profiled Manny Hernandez way back when...) to create a video contest called Making Sense of Diabetes. The objective is to help people open up about what living with diabetes feels like. DHF asked entrants, "What does diabetes taste, smell or sound like to you?" The videos were to focus on the impact of diabetes through one of the five senses. You can see the winning videos on TuDiabetes and they will also be played on World Diabetes Day, November 14th. Even the press release announcing the competition made good use of social media.