Data, data, data

Facts, figures, data. We all love to use numbers in our PPTs. Great info has trickled out over the past couple of months from one of my favorite sources - Manhattan Research. And thank you to MR for mentioning Pharma 2.0 in its white paper: How Digital is Shaping the Future of Pharmaceutical Marketing. There are far more pharma/social media blogs out there today than there were when I started last year. Patients

  • Over 102 million people are using the Web to research prescription drug information.
  • Over 157 million consumers are using the Web to research any health or medical info.
  • About 35% of the U.S. adult population uses social media for health and medical purposes in 2009.
  • 80 million people create or consume content on health blogs, message boards, chat rooms, health social networks and health communities, and patient testimonials.
  • Certain conditions generate more conversation than others. These include mental health conditions, fibromyalgia, and ADD/ADHD.

Physicians

  • The average physician now spends a full work day (eight hours) using the Internet for professional reasons - a substantial jump from only 2.5 hours in 2002.
  • Mobile technology has played a significant role in increasing physicians’ dependency on online resources – 64% of doctors own smartphones and are using them to supplement their desk or laptop computer usage to be “always on.”
  • Many are collaborating in online communities designed specifically for healthcare professionals; participation in these networks doubled between 2008 and 2009.