BRITE Conference '17

It was a treat being able to connect my marketing and healthcare lives at the BRITE '17 conference on March 7th. I led a discussion called Innovation in Healthcare: Lessons for All which focused on patient engagement. Our panelists were: Dr. Bon Ku, an Emergency Medicine physician and Associate Professor at Thomas Jefferson University as well one of the most forward-thinking doctors in the country; Montana Cherney, VP of Design at Veryday, a renowned global design and innovation consultancy that is also one of my favorites because of the phenomenal people; and Sonia Sousa, CEO and Co-Founder of Kenzen, which manufactures a novel device for continuous monitoring of vitals.

Congratulations to my colleague Matt Quint, Director of the Center on Global Brand Leadership at Columbia Business School, for producing such an outstanding program.