And the Ellerin Award goes to…my former boss Kent Thiry, MBA '83, CEO of DaVita. How fun to toast - and roast - Kent!
A question I hear frequently from clients is, “Do doctors really use social media professionally?” Pharmaceutical marketers want to know whether they should consider investing in the medium.
Bunny was quoted as a digital authority in Marketing for Healthcare Providers: A Primer for the Digital Age. The white paper was published in February 2013 by ZocDoc.
Healthcare featured prominently in Steve Jobs’ discussion about commercial uses of the iPad.
Journalist Kate Gamble of HCP Live interviewed Bunny about The Rise of the Physician Blogger.
Bunny spoke to SmartBlog on Social Media about her white paper The Social Physician.
Journalist Kate Ackerman of iHealthBeat, one of Bunny's favorite go-to sources, discussed the findings of Bunny's white paper The Social Physician.
In November 2010, Bunny released The Social Physician, a widely acclaimed white paper, in which she interviewed ten doctors around the country who were actively engaging in social media.