Bunny has spent the past two decades building, managing and leading healthcare organizations across a range of sectors. She has held senior positions in both venture-backed, private companies and publicly traded ones. Her experience spans healthcare services, health IT, life sciences and medtech providing her with a broad-based knowledge of the whole ecosystem.
Bunny was appointed Director of the Healthcare and Pharmaceutical Management Program at Columbia Business School in June 2016. She handles a variety of strategic, curricular, and industry outreach initiatives, working closely with students, faculty and staff members, and alumni.
She continues her work as co-founder and president of NYC Health Business Leaders (NYCHBL), a professional community she co-founded with Dr. Yin Ho in 2009 to build a healthcare ecosystem in the New York region. The organization fosters collaboration across sectors and brings together the best minds to discuss important issues and spur innovation. NYCHBL holds quarterly events on cutting-edge topics and counts nearly 3,000 senior executives within its network.
Bunny launched Ellerin Health Media (EHM) to help clients solve business challenges with market entry, product strategy, brand development, strategic communications, business development, and general marketing. Clients included hospitals systems, marketing agencies, digital health start-ups, nonprofits and healthcare services organizations. While running EHM, Bunny served as interim Chief Marketing Officer at Onsite Dental to help them rebrand and refine their marketing strategy.
Prior to launching EHM, Bunny was Managing Director of InterbrandHealth, a leading global brand consultancy that is part of Omnicom. She led the Research and Analytics division and spearheaded the firm’s efforts in the digital arena. Her team supported traditional quantitative and qualitative research as well as newer social media mining tools to understand brand strength among key stakeholders (physicians, patients, caregivers).
Earlier in her career, Bunny worked with a number of venture-backed healthcare companies. She was Executive Vice President of Clinsights, where she led the end-to-end development of several online physician communities in cardiovascular disease and diabetes, most notably TCTMD for interventional cardiologists and vascular surgeons. She also managed the development of online post-market (Phase IV) clinical registries for medical device companies to help them capture critical information about recently launched products. Clinsights was acquired by PPD, one of the country's largest CROs (contract research organization) in 2003.
Before Clinsights, Bunny spent five years in the physician practice management (PPM) industry where she worked with many clinical specialties to help doctors learn to assume and manage risk. She started as Director of Operations at Advanced Health Corporation (which went public in 1997) managing cardiology and orthopedic Independent Practice Associations (IPAs). She then joined Vivra Specialty Partners in 1997 as its Northeast Vice President to manage contracting and clinical data analytics for 14 single specialty networks ranging from urology (her favorite!) to oncology to podiatry.
THE EARLY YEARS
As a teen growing up on Long Island, Bunny founded a jewelry business selling semi-precious bracelets to her friends, classmates and their parents. During college and upon graduation, Bunny worked in publishing, both on the editorial side and in ad sales and circulation. She had the good fortune to work at the National Sports Daily, America's first (and last) all-sports daily newspaper, where she developed and executed consumer marketing strategies. And she got to work with the legendary Frank Deford!
Bunny is the founder of Harvard Business School Healthcare Alumni Association, which she launched in 1999 and built into one of the largest alumni organizations at HBS. She served as its President and Chairman until 2005. One of the group's highlights is the annual conference in November which routinely brings together 300 alumni and friends for networking, professional development and continuing education. The Ellerin Alumni Achievement Award was created to commemorate Bunny’s role in forming and leading the organization and is given to an outstanding leader.
Bunny received a BA in Political Science from Columbia University and an MBA from Harvard Business School.
While at Columbia, she took a year off to write New York City: It's a Great College Town, a student guide to the city's 88 colleges. Bunny was featured in Time, Glamour, Seventeen, Crain's New York Business, and New York Woman.
Bunny currently sits on the board of The Fund for Public Health NYC, an independent, nonprofit organization that connects the NYC Health Department with public and private sector partners to build public health programs that make our city healthier and safer.
She was a member of the Brooklyn Botanic Garden's New Leaders Circle from 2002-2010.
She served on the Steering Committee of Women Business Leaders of the US Healthcare Industry from 2001-2004.
She was a Board Member of the HBS Women's Association of Greater New York (formerly Harvard Business School Network of Women Alumnae) from 1995-2000.
When Healthcare Goes Right Sep 2015
The Pharmacist Will See You Now Mar 2015
Mobile Apps, Smartphones, & Social Media. Why Aren’t Device Manufacturers More Engaged? Medical Device + Diagnostics May 2012
The Mobile Physician Oct 2011
The Social Physician Nov 2010
She lives in Brooklyn with her son, who Bunny expects will create a video game soon, make millions and hire his mom for duties other than making pb&j sandwiches.