I led a panel on social media engagement among physicians for the Advanced Learning Institute in May 2011. Two of the doctors profiled in my white paper The Social Physician spoke: Dr. Felasfa Wodajo, a bone and soft tissue tumor surgeon from Fairfax, VA who also edits iMedicalApps, and Dr. Richard Just, a medical oncologist at Pacific Oncology and Hematology in Southern California. We talked about:
- The types of social media physicians find useful and distracting
- The value social networks like Sermo and Physicians Connect
- How physicians are using mobile to engage socially
- Whether or not the Key Opinion Leaders (KOLs) of the future will be someone who is "social" and more open
As an aside, this is one my favorite videos showing how much fun doctors can have via social media.