Bunny was quoted as a digital authority in Marketing for Healthcare Providers: A Primer for the Digital Age. The white paper was published in February 2013 by ZocDoc. An excerpt below:
“In many cases, such as certain social media, success depends on being able to consistently update,” says Bunny Ellerin, senior vice president at the healthcare professional strategy firm Intouch Solutions and president of NYC Health Business Leaders. “One way to assess the degree to which you’ll engage is to think about how much you like or feel comfortable with the approach, and consider this alongside how good you are at stealing bits and pieces of time throughout the day.” As you refine your strategy, you may want to reassess the ROI of available marketing channels to account for the earnings per hour you are sacrificing.